Which luxury watch brand has the best group of spokespeople? Longines is yet another Swiss luxury watch brand whose motto is that “elegance is an attitude,” therefore its spokespeople are called Ambassadors of elegance.
The strategy of having both super well known and lesser known (in the U.S.) spokespeople is a marketing concept that has worked well for the luxury watch business. Recalling the 2009, the luxury-goods companies and fashion department stores have their sales focus from the West shifted to the Eastern countries. In order to have a “jewelry Emperor” reputation, jewelry, watches a leader in the field of Cartier (Cartier), for example, the brand last month in southern China fired three heavyweight boutiques, last December 18 in Hong Kong, Causeway Bay, Hysan Avenue boutiques opened in Hong Kong in its first nine boutiques, but also following the Macau Square, No. One Boutique (December 4 opening), Shenzhen City, Vientiane Boutique (opened December 9), the other to make people exclaim stop luxury landmark. “China’s customer base (including local customers and tourists) in the (2009 forecast) luxury industries already had rapid growth.” Analysts wrote that he warned in the choice to expand markets except Asia, including Russia and the Middle East issue, the luxury goods companies should be more careful. “While luxury consumers in China do in the pocket, and in many ways, makes the luxury market to operate, but they also do not buy anything,” the consultant said, “consumers in China have recognized the luxury goods companies are now dependent on this market in Asia, but also expect that they can enjoy a higher quality and better service. ” Cartier Far East District Chief Executive Officer Nigel Luk, said in an interview, “Since 1992, Cartier began to enter the Chinese market, domestic consumers Cartier brand recognition is still a blank, sales outlets few and far between. Today, on behalf of the Chinese market will be required for the perfect image of the larger and more luxury boutiques to carry goods and deliver brand content. Asian-led strategy Bain ; Co. Estimated that China’s luxury goods market growth in 2009 to 12%, reaching 6.6 billion euros, or about 9.9 billion. During the consultation in October last year a survey found, about 300 luxury stores opened in 2009, of which 15% is in China, 25% of the new store is in Asia and other countries. In the past year, Ferragamo to greatly expand its retail in China and other Asian countries markets. 2009, to open new stores in mainland China, a number of luxury brands, Gucci, Lanvin, Fendi, and Salvatore Ferragamo was only a small fraction of them. “Calvin Klein’s CEO Tom Murry says. Bain analysis suggests that the Japanese luxury sales in 2009 suffered a 10% decline. There are also many brands are still very optimistic about Japan, the world’s second-largest economic power.
February 6th, 2012 
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